TOS looking for PR partner in UK market as well
Source: eKapija
Thursday, 05.10.2017.
11:22


(Kneza Mihaila Street, Belgrade) After recently opening a tender for PR services in Germany, the Tourism Organization of Serbia (TOS) is now also looking for a PR partner in Great Britain as well.
Similar to the terms in the German market, the supplier is supposed to closely cooperate with media in promoting the tourism features of Serbia, provide support in organizing fair presentations, organize group or individual visits to Serbia, present the tourism offer of Serbia to local tour-operators and take part in creating marketing campaigns for the UK market, including campaigns in global media in Great Britain.
The TOS is thereby looking to further step up its activities and its visibility in the foreign market. According to this institution's data, there were 1,003,330 foreign guests in Serbia in the first eight months of 2017, making up 48% of the total number, and 2,156,726 overnight stays were realized.
The largest number of tourists was recorded in Belgrade, followed by Novi Sad, Zlatibor, Kopaonik, Vrnjacka Banja etc, whereas the largest number of overnight stays in the January-August period was realized by tourists from Bosnia and Herzegovina, Montenegro, Turkey, Russia, Germany... Guests from Great Britain had 52,822 overnight stays in this period, whereas the number amounted to 65,216 in 2016.
Similar to the terms in the German market, the supplier is supposed to closely cooperate with media in promoting the tourism features of Serbia, provide support in organizing fair presentations, organize group or individual visits to Serbia, present the tourism offer of Serbia to local tour-operators and take part in creating marketing campaigns for the UK market, including campaigns in global media in Great Britain.
The TOS is thereby looking to further step up its activities and its visibility in the foreign market. According to this institution's data, there were 1,003,330 foreign guests in Serbia in the first eight months of 2017, making up 48% of the total number, and 2,156,726 overnight stays were realized.
The largest number of tourists was recorded in Belgrade, followed by Novi Sad, Zlatibor, Kopaonik, Vrnjacka Banja etc, whereas the largest number of overnight stays in the January-August period was realized by tourists from Bosnia and Herzegovina, Montenegro, Turkey, Russia, Germany... Guests from Great Britain had 52,822 overnight stays in this period, whereas the number amounted to 65,216 in 2016.
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Tags:
Tourism Organization of Serbia
promotion of tourism potentials of Serbia in Great Britain
public relations
tourism offer of Serbia
promotion of Serbia in Great Britain
foreign tourists in Serbia
number of foreign tourists in Serbia
tourists from Great Britain in Serbia
number of tourists from Great Britain in Serbia
British tourists in Serbia
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