Instagram and WhatsApp to get rebranded

Instagram and WhatsApp are getting a rebrand — and Facebook's name is being placed front-and-center, Business Insider reports.

The Facebook-owned apps are being renamed to "Instagram from Facebook" and "WhatsApp from Facebook," displaying their parent company's name far more prominently.

Facebook spokesperson Bertie Thomson has confirmed the change to Business Insider.

– We want to be clearer about the products and services that are part of Facebook – Thomson said.

The new name will show up in app stores and inside the apps, though they won't display the new name on users' phone homescreens.

For years, the USD 535 billion company has been content to keep its various apps at arm's length, operating as independent team with significant autonomy. But more recently, Facebook has been attempting to exert more centralized control, sometimes provoking tensions and concerns among employees.

Facebook.com USA

Burbn Inc. - Instagram San Francisco California

WhatsApp Inc. California

Bertie Thomson

Instagram new name

WhatsApp new name

Facebook apps