Lindström: Textile services that shape sustainable future today

In the business world of the 21st century, when environmental criteria are increasingly important when making business decisions, responsible companies look for solutions that increase operational efficiency and reduce environmental impact at the same time.

Lindström d.o.o. has been present in Serbia for more than 10 years, with clearly defined mission: to make life easier for clients through simple, adaptable and ecologically responsible solutions. The focus is on the services of renting work clothes and floor mats. Behind those simple concepts a thoughtful and sustainable system of business that saves resources, time and money is hidden.

This service is also an excellent example of circular economy in practice. Each mat is designed to last, it is produced using recycled and ecological materials, regularly maintained and - at the end of its working life - enters the recycling system. Thanks to partnerships with specialized recycling centers, as much as 69% of mats that went out of use in 2024 became new products, from flooring tiles to acoustic panels. At the same time, as many as 75% of new mats purchased in 2024 are made from recycled or bio-based materials. Besides the life cycle, sustainability is also reflected in logistics - Lindström uses local service centers and transport partners in order to reduce CO₂ emissions in this area as well.

But what makes this model particularly sustainable is the way the clothes are produced. At the Prodem factory in Hungary, Lindström produces workwear on demand, with an average order size in 2024 of only 4.6 pieces. Such flexibility eliminates overproduction and waste and contributes to inventory reduction. The factory uses 100% green electricity, solar panels and smart heating systems which reduce emissions and energy consumption. In 2023 alone, the carbon footprint was reduced by 29 tons of CO₂.

An additional plus and opportunity for digital transformation in many companies is the possibility of monitoring this service digitally. via the eLindström portal. Each piece of clothing has a label that allows insight into the history of washing, repairs and deliveries, thus achieving full control and transparency of the service for users.

By 2030, the company`s goal is a 50% reduction in emissions in the entire value chain, and by 2050, the achievement of net-zero emissions. These targets are verified by the Science Based Targets initiative. Although these years seem distant, everything is already being worked on a lot, and you can read more about it in the Sustainability Report 2024.

One of the confirmations of the right path and good work is the recognition that arrived at the end of 2024: