Source: eKapija | Sunday, 27.04.2025.| 11:07
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Startup from Serbia wins third place at biggest tech fair Gitex Asia

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Illustration (Photo: Pixabay.com/Gerd Altmann)
The B2Bee startup from Serbia has won third prize at the biggest tech fair Gitex Asia, held in Singapore. This startup is one of the eight innovative companies which took part in the fair, whose participation was organized by the Chamber of Commerce of Serbia (CCIS), the CCIS announced.

The president of the CCIS, Marko Cadez, says that the success of B2Bee in Singapore, in which over 1,000 startups from the whole world participated, is only one more indicator and proof of the potential of the innovative industry of Serbia.

– This is a great success of the B2Bee company and a great success of the entire startup community in Serbia. It is also proof of the soundness of the CCIS’ decision to organize the presentations of our companies at the biggest tech fairs worldwide – points out Cadez.

The representatives of innovative companies see in the CCIS a strong support to the internationalization of their business and the presentation of their solutions to multinational corporations, as well as a way of reaching investors.

– We are in Singapore for the second time to show our solutions. We do procurement automation in the HORECA sector and we automate the processes in distribution company which are in the business of the distribution of beverages and various other products related to the HORECA industry. The Chamber of Commerce of Serbia has been following our work for years now and we have done various projects together, this is our third or fourth trip at which we got to know different ecosystems, companies and business cultures. At various markets, we have managed to get and validate our product. The biggest benefit lies precisely in connecting local, regional and international companies alike with our solutions – said Luka Radovanovic, one of the founders of B2Bee.

The arrival to Singapore, he points out, is an important step for the company for establishing the product-market fit and expanding to this market.

Gitex Asia 2025 gathered over 1,000 global companies and startups, 25,000 qualified visitors and more than 250 investors from 120 countries.

Gitex Asia 2025 was held under the slogan “BRIDGING GLOBAL TECH WITH ASIA’S DYNAMIC ECONOMY” and encompassed three key segments: AI Everything Asia – showcasing the latest artificial intelligence ideas and apps; North Star Asia – the biggest Asian event for startups and investors; Gitex DigiHealth 5.0 Singapore – revolution in digital healthcare, with the focus on AI diagnostics.

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